Virgin Holidays teams up with UB40 urging tourists to ‘Come Back Darling’ as the Caribbean rebuilds after Hurricane Irma
The islands suffered major setbacks when three major hurricanes – Irma, Maria and Jose – ripped through it in September.
But to get people excited about visiting the region again, Virgin Holidays have hired British popstars Ali Campbell, Astro and Mickey Virtue to star in a new video to UB40’s 1998 hit Come Back Darling.
Legendary British reggae band UB40 are at the centre of a new campaign aimed at getting tourists back to the Caribbean – a region that inspired the group’s music
The band give a new meaning to timely lyrics like ‘Don’t you know, I need you badly’ and ‘A day without you is like a year of emptiness, please return and bring me happiness’.
A third of UK travellers are less likely to visit the Caribbean because they assume every island in the region has been damaged by the severe storms, according to new research.
Virgin Holidays aims to change public perception and show that many of the islands were hardly affected.
The video was shot entirely on the island of Antigua – one of the major islands which was left unscathed by the storms.
Despite going unharmed, the island has still been affected by a decline in tourism, seeing visitor numbers drop by 14 per cent in November, compared to the previous year.
UB40 frontman Ali Campbell said: ‘Our music is inspired by the beautiful Caribbean islands and, of course, it has always been close to our hearts.
‘Putting a whole new meaning to the lyrics of Come Back Darling has been a brilliant experience – and we hope it lands the message among the Great British public that Caribbean locals really do want them to come back.’
Hugh Riley, secretary general at Caribbean Tourism Organisation, said: ‘Much of the region has bounced back and the damage, whilst catastrophic to some islands and people, was isolated.
‘For those areas that still need help rebuilding, it’s tourism that will help to fund these efforts and we would urge British tourists to come back to one of the most beautiful regions in the world.’
Article by Connor Boyd